client work Joyce’s Tooth Tales
client Indigenous Dental Association of Canada
created 2024
project type Indigenous Ad / PSA
medium Animation
run time 5½ minutes (English version)
artistic director Jasyn Lucas
animation director Brian Lemay
language(s) English, French, Atikamekw, Cree
description
“Strengthening access to culturally safe health services is integral to building a stronger and more culturally inclusive and supportive society. Racism resulting from Canada’s colonial history remains embedded in Canada’s health systems and continues to have catastrophic effects on First Nations, Inuit and Métis communities.
Increasing access to health services for Indigenous Peoples that are safe, respectful and culturally sensitive is a priority for the Government of Canada. Joyce’s Principle, named in memory of Joyce Echaquan from the Atikamekw Nation in Quebec, aims to guarantee to all Indigenous Peoples the right of equitable access to health and social services, as well as the right to enjoy the best possible physical, mental, emotional and spiritual health.”
The mandate of the Indigenous Dental Association of Canada is to encourage increased Indigenous interest and representation in the dental health profession.